Hourly
Focused advisory, a live deal, a commercial review or a problem that needs experienced eyes now.
Sales · Marketing · Communications · Canada
I am the answer when the commercial side of your business needs to move.
Bring me in. I will understand the problem quickly, find where momentum is being lost, and work directly on the sales, marketing and communication that turns attention into revenue.
Prince Edward County, OntarioCanada-wide · virtual + in personQuick turnaround
THE CASE
You do not need more noise.
You need movement.
Small and growing businesses are operating in a market where every wasted lead, vague message and stalled decision costs more than it used to. I work across the commercial chain instead of treating sales, marketing and communications as separate problems.
I can get close to a business quickly. I ask direct questions. I listen. I find the friction. Then I help fix it.
Experienced enough to see the pattern. Hands-on enough to do the work.WHAT I FIX
01
Sales
Weak pipeline. Poor follow-up. Deals drifting. Inconsistent prospecting. A team that needs direction. A founder doing too much of the selling.
I work from first contact through close: targeting, outreach, discovery, qualification, pipeline discipline, negotiation and live deal strategy.
- Sales process
- Lead generation
- Pipeline review
- Closing
- Negotiation
- Coaching
02
Marketing
Good business, unclear story. Too much activity. Not enough response. Marketing and sales pulling in different directions.
I strip marketing back to the commercial job it needs to do: make the right person care, understand the value and take a useful next step.
- Positioning
- Campaigns
- Lead generation
- Conversion
- Go-to-market
03
Communications
Complex offer. Flat messaging. Reputation work. Important conversations that need to sound credible, human and clear.
I help businesses explain themselves properly. Customer communication, executive messaging, outreach, PR support and commercial narratives without corporate filler.
- Messaging
- Customer comms
- PR support
- Outreach
- Executive comms
- Reputation
“I am a firm believer that genuine connections are foundational for good business.”
OWEN
Owen RamirezPrince Edward County · Ontario
Commercial consultant
People first.
Commercially serious.
I am originally from the UK and have built my career in Canada across sales, marketing, technology, healthcare, payments, media and business development. I now live in Prince Edward County.
My background started with journalism and interactive media, then moved through technical support, local media, management and increasingly complex commercial roles. It means I tend to approach a business from several angles at once: the system, the message, the customer and the number.
I like the human part of business. I also like results. Those are not competing ideas. Good sales is understanding. Good marketing is relevance. Good communication is trust. Closing is simply knowing when enough value has been established to ask for the business.
Outside work I cycle, make music, DJ and spend a lot of time with my dog Freddy. Prince Edward County suits me because it still makes reputation tangible. People remember who was useful, who followed through and who treated them properly.
UK → CANADAPECCYCLINGMUSICFREDDY
EXPERIENCE
Seventeen years around customers, teams and revenue.
Different industries have made me more useful, not less specialised. The pattern underneath good commercial work travels remarkably well.
Healthcare technology
Sales Consultant · Adracare / WELL Health
Digital healthcare, practice-management technology, market development and consultative sales in a sector where trust, privacy and operational value matter.
Real estate
Communications Director · Anna Oliver
Positioning, marketing, outreach, lead engagement, reputation, cloud-brokerage education and commercial follow-through.
Healthcare · payments · media · finance
Swift Medical · Global Payments · VerticalScope · Capital Economics · Capify
Senior sales, team leadership, advertising, business funding, research and business development. A broad commercial education in how people evaluate value, risk and trust.
Technology · journalism · operations
Interactive media · local journalism · IT support · management
The earlier work still matters: solve the problem, understand the audience, explain things clearly and do not lose sight of the person in front of you.
THE MARKET
A hectic economy makes bad commercial work expensive.
91.2%
of Canadian employer businesses have 1–19 employees.
64.3%
expected cost-related obstacles in Q2 2026.
66.8%
were still optimistic about their next 12 months.
My read: there is still opportunity everywhere. But customers are more deliberate and businesses have less room for wasted motion. Be easier to understand. More relevant. Better at following up. Better at asking for the business.
CANADA / BUSINESS CONDITIONS
The pressure is real.
So is the opportunity.
Commercial discipline matters more when costs are high and customers are deliberate.
91.2%of Canadian employer businesses
have 1–19 employees
have 1–19 employees
Statistics Canada · Q2 2026 · smaller businesses (1–19 employees)
HOW I THINK ABOUT THE JOB
Turn attention into movement.
01ATTENTIONGet seen by the right people.
→
02RELEVANCEGive them a reason to care.
→
03PIPELINETurn interest into a conversation.
→
04CLOSEAsk for the business properly.
→
05RELATIONSHIPEarn the next sale and referral.
FIELD NOTES
RSS ↗
RSS ↗
Small thoughts.
No content machine.
Short updates on sales, business, technology, Prince Edward County and whatever else is worth writing down.
RECOMMENDATIONS
Rea RizvanolliLinkedIn
“Owen is a thoughtful, hardworking, and creative professional. As a coworker, Owen is a pleasure to work with as he brings fantastic energy and ideas to a team. His ability to collaborate cross functionally and adapt to change quickly allows him to succeed in his work. As a mentor/manager, Owen leads by example.”
Jorie StavropoulosLinkedIn
“He is collaborative and versatile to learn around a handful of items including go to market strategies. Owen is a team player and will always support you whether it's a work related item or not.”
11recommendations receivedLinkedIn ↗
ENGAGE
Use me at the level the problem needs.
Project / contract
A defined commercial outcome with enough involvement to actually deliver the work.
Fractional / embedded
Senior ownership inside the business without waiting to recruit another full-time commercial leader.
START HERE
Tell me what is stuck.
You do not need to diagnose it first. Give me the messy version. If I can help, I will get to the useful part quickly.
Bring me in. You will see movement.